Last updated: 23/01/2026

This Privacy Policy explains how 21 Photography (“we”, “us”, “our”) collects, uses, and protects your personal data when you visit our website https://www.21photography.uk

or contact us.

We are committed to protecting your privacy and handling your personal data in a transparent and lawful way, in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

Who We Are

Business name: 21 Photography

Website: https://www.21photography.uk

Contact email: josh@21photography.uk

For the purposes of data protection law, we are the data controller of your personal data.

What Personal Data We Collect

We may collect and process the following types of personal data:

Information You Provide to Us

Name
Email address
Phone number
Enquiry details or messages you send us
Event details provided during enquiries or bookings
Information Collected Automatically

When you visit our website, we may collect:

IP address (anonymised where possible)
Device and browser information
Pages visited and interactions on the site
Referral source

This information is collected using cookies and similar technologies. Full details are available in our Cookie Policy.

How We Use Your Personal Data

We use your personal data to:

Respond to enquiries and contact requests
Provide photography services and quotations
Improve our website and user experience
Analyse website traffic and performance
Run marketing and advertising campaigns, where consent is given
Meet legal and accounting obligations

Legal Bases for Processing

Under UK GDPR, we rely on the following lawful bases:

Consent

For analytics cookies, advertising cookies, and optional marketing communications.

Contract

Where processing is necessary to provide photography services or respond to booking enquiries.

Legitimate Interests

To operate and improve our website, respond to enquiries, and run our business, provided these interests are not overridden by your rights.

Legal Obligation

Where required to comply with UK law.

Cookies and Analytics

We use cookies to enhance your browsing experience.

This includes:

Essential cookies required for website functionality
Google Analytics cookies to understand website usage
Optional advertising cookies, where consent is provided

You can control your cookie preferences at any time via our cookie banner. For full details, please see our Cookie Policy.

Google Analytics and Advertising

We use Google Analytics to collect anonymised information about how visitors use our website.

This data may include:

Pages visited
Time spent on the site
Approximate location
Device and browser type

Google may process this data on our behalf and may store it outside the UK. Appropriate safeguards are in place, such as standard contractual clauses.

We may also use Google advertising services where consent is given.

Google privacy information:

https://policies.google.com/privacy

How Long We Keep Your Data

We only retain personal data for as long as necessary:

Enquiry data: up to 12 months if no booking is made
Client data: for the duration of the service and as required for legal or accounting purposes
Analytics data: according to Google Analytics retention settings

Who We Share Your Data With

We do not sell your personal data.

We may share data with:

Website hosting providers
Analytics and advertising providers such as Google
Professional advisers where required by law
All third parties are required to process data securely and lawfully.

Your Data Protection Rights

You have the right to:

Access your personal data
Request correction of inaccurate data
Request deletion of your data
Restrict or object to processing
Withdraw consent at any time
Request data portability
Lodge a complaint with the ICO

To exercise your rights, contact us using the details above.

How We Protect Your Data

We take appropriate technical and organisational measures to protect your personal data, including:

Secure website hosting
Access controls
Limiting data access to authorised parties only

Third-Party Links

Our website may contain links to third-party websites. We are not responsible for the privacy practices of those websites and encourage you to review their privacy policies.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page, and the updated date will be shown at the top.

Contact Information

If you have any questions about this Privacy Policy or how we handle your data, please contact:

21 Photography

Website: https://www.21photography.uk

Email: josh@21photography.uk